2019 Community Marketing Mini-grants

Many communities recognize the value of marketing to attract new residents, businesses, and tourists; however, they often lack the financial resources and expertise to develop professional marketing plans and materials. Supported by the 2019 Regional Prosperity Initiative (RPI), WUPPDR is offering grants to reduce or eliminate this barrier.

Download grant flyer here (pdf): http://www.wuppdr.org/wp-content/uploads/2019/02/Marketing-Grants-2019-Description-FINAL.pdf

Eligible Applicants
Any municipal or tribal government or non-profit organization within Baraga, Gogebic, Houghton, Iron, Keweenaw, and Ontonagon Counties is eligible. Regional/multi-jurisdictional projects are encouraged.

Eligible Activities
Eligible activities under this opportunity are being intentionally left broad to accommodate communities’ unique needs and to foster innovation. Examples include but are not limited to:
• Website and digital media content
• Photography, graphic, and audio/video design and production
• Printed marketing materials (should be part of a broader marketing effort)
• Marketing plans, events, and branding campaigns

Grant Amounts
At least $40,000 is available to be disseminated in individual grants of up to $8,000 (WUPPDR share). An applicant cost share (cash only) of at least 20 percent of the total project budget is required. The grant recipient must agree to present their marketing product to the RPI Collaborative on October 11, 2019.

How to apply
You can find the application online at:: https://www.surveymonkey.com/r/2019CommunityMarketingMiniGrants. If you have any questions, please contact Rachael Pressley, Assistant Regional Planner, at rpressley@wuppdr.org.

The projects will be evaluated after March 1 by a committee. The scoring rubric can be downloaded here: http://www.wuppdr.org/wp-content/uploads/2019/02/Evaluation-Rubric.pdf

Timeline

  • February 1, 2019 – Grant Opportunity Release
  • March 1, 2019 5:00pm ET – Grant Application/Attachments Due
  • March 21, 2019 – Grant Awards To Be Announced
  • April 1, 2019 – Expected Project Start Date
  • October 11, 2019 – Present Project to Western U.P. RPI Collaborative
  • March 1, 2020 – Final Project Report Due

Required Application Attachment:

Work-plan, timeline, and budget narrative worksheet (Microsoft Excel spreadsheet download): http://www.wuppdr.org/wp-content/uploads/2019/02/workplan_budget_timeline.xlsx